Our Business
Your footwear, accessories and apparel global partner
JV International is a strong and acknowledged international company operating successfully in the footwear, accessories and apparel industries. We do this through our innovative NexX4™ brand and two Business Units: JVI-solesbyMICHELIN and JVI-Engineering.
Our principles, experience and structure also make us an ideal partner today in the field of strategic and technical consulting. In particular, we are experts in the areas of design, production, communication and marketing of technical ingredients brands, in all market segments.
In our work, sustainability is a guiding concept. It is a way of thinking, reasoning and acting on a daily basis.
Expertise and experience to meet specific consumer needs
We have decades of experience in performance, technology and creativity. We have been consolidating our expertise thanks to more than 10 years’ experience as a global Michelin soles licensee, working with leading international brands in all application areas: from sports to fashion, from outdoor to work and uniforms.
We are, above all, the bearers of a strong knowledge in terms of the scenario. Indeed, we constantly study and analyze the universe of sports and outdoor performance (of which we are enthusiastic players), the trends within the lifestyle world and the Work & Uniform segment.
We place ourselves as a key player, thus offering our clients expertise and activities on three main levels:
- We work primarily on the concept, design and production of soles and other technical components.
- A second level refers to the concept and development of exclusive technologies, compound and materials.
- Strategic and consulting support aimed at brands in the world of footwear is JV International‘s additional area of specialization.
Our Brand
To overcome the traditional boundaries of rubber JV International had the intuition to transpose and evolve alternative techniques and materials already used in the automotive field.
Thus was born NexX4™, a patented innovation that changes the rules of the game in terms of technology, materials and design methodology.
NexX4™‘s formula makes possible to boost and achieve simultaneously 4 essential benefits within the same outcome: grip, lightness, durability, unlimited graphic design; while keeping all these features at wide temperature ranges.
This innovation has a very wide application range and ensures a long-lasting experience for demanding people everywhere.